All case studies (Case Study)

Pacha Mana: Shopify Website, Ecommerce, SEO & Klaviyo Email Marketing

Pacha Mana is a ceremonial cacao company offering pure Peruvian cacao for daily ritual, wellness and ceremony. The brand needed a stronger digital foundation that could communicate the quality and integrity of its offerings, improve its visibility in search and create a more seamless journey from discovery to purchase and long-term customer retention.

We designed and developed Pacha Mana’s website, transitioned the company to Shopify and built a connected ecommerce ecosystem supported by ongoing SEO, automated Klaviyo email marketing and subscription strategy.

Client
Pacha Mana
Industry
Ceremonial cacao
Platform
WordPress → Shopify
Website
pachamana.com
(Connected ecosystem)Live
Pacha Mana
  • Website
  • Shopify store
  • Organic search
  • Email automation
  • Subscriptions
pachamana.com Visit site
Pacha Mana ceremonial cacao Shopify storefront homepage

The live Pacha Mana storefront, designed and developed on Shopify.

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(Scope)

Our work included

13 services delivered

Website & ecommerce

  1. Custom website design and development
  2. Migration to Shopify for ecommerce
  3. Mobile-responsive design and optimization
  4. Customer journey and conversion strategy

Search

  1. SEO strategy and keyword research
  2. Technical and on-page SEO
  3. Website structure and internal linking
  4. Page titles, meta descriptions and search-focused copy
  5. SEO content and blog strategy

Email & retention

  1. Klaviyo integration and account setup
  2. Behavior-triggered email campaigns and flows
  3. Abandoned cart and checkout recovery emails
  4. New-customer welcome and education emails
(The Story)

How we approached it

Our approach

Because ceremonial cacao can be unfamiliar to first-time customers, the website needed to do more than display products. It needed to educate visitors, establish trust and clearly communicate what makes Pacha Mana’s cacao distinct.

We developed the shopping experience around the questions customers are most likely to have: what ceremonial cacao is, how to choose the right product, how much to use and how cacao can become part of a daily ritual.

SEO strategy

Our SEO work focused on helping Pacha Mana reach people actively searching for ceremonial cacao, Chuncho cacao, cacao benefits, preparation guidance and related wellness products.

We conducted keyword and content research, improved the website’s page structure and optimized key product, collection and informational pages for greater search visibility. This included refining headings, page titles, meta descriptions, internal links and on-page copy while ensuring that the content continued to feel natural, educational and aligned with the brand.

We also developed search-focused educational content designed to answer real customer questions, establish Pacha Mana as a trusted resource and create additional pathways for new audiences to discover the brand organically.

It needed to educate visitors, establish trust and clearly communicate what makes Pacha Mana’s cacao distinct.

Klaviyo email marketing

We connected the Shopify store to Klaviyo and developed Pacha Mana’s reactive email ecosystem. These automated campaigns respond to customer behavior throughout the buying journey, helping the brand welcome new subscribers, educate prospective customers, recover potential purchases, support customers after an order and encourage future engagement.

(Client Words)

Working with Ukiyo Prod. has been a huge help. We originally connected to migrate from WordPress to Shopify and the transition required building out the backend SEO correctly. The job was well done and continues to be optimized afterward. Their support is consistently reliable, and I really value the partnership we’ve built. Would be happy to recommend them to anyone looking to grow their business.

JustinPachamana Cacao

(The Result)

Pacha Mana now has a more scalable digital foundation that brings its website, Shopify store, organic search strategy, automated email marketing and subscription offerings into one connected customer experience.

The project created a clearer path from search and brand discovery to education, purchase and long-term retention. It also gave the Pacha Mana team greater control over its ecommerce operations and a stronger foundation for sustainable digital growth.