The brief
California 89 sells a way of life, not just products. The store needed to show up for the searches its customers already make, and say clearly what the brand stands for.
All case studies
(Case Study)
California 89: Shopify SEO, Content & Email Sign-Up
California 89 is a family-owned home and apparel brand from Truckee, California, named after the Sierra highway it was built around.
We work on the brand’s Shopify store to help more people find it in search, with clearer pages, sharper copy and a better way to sign up for emails.
- Client
- California 89
- Industry
- Home & apparel
- Location
- Truckee, California
- Website
- california89.com
(Connected ecosystem)
California 89
- SEO
- Page copy
- Collections
- Email sign-up
- Imagery
The live California 89 website.
Hover to scroll(Scope)
Our work included
6
services
Deliverables06
- SEO strategy and keyword research
- Page titles and meta descriptions
- Collection and home page copy
- Website structure and internal links
- Email sign-up pop-up
- Lifestyle imagery
How we approached it
Our approach
We refined the store’s titles, descriptions and key page copy around how people search for mountain lifestyle apparel and home goods, kept every change in the brand’s own voice, and added an email sign-up to keep new visitors in touch.
(The Result)
A store that tells the California 89 story in the places customers look.
The work gives the brand a clearer search presence and a steady way to grow its email list.