SMS Campaign Planner Claude Skill — Attentive & Postscript Template

Plan SMS campaigns that earn opens and don't get the brand reported. Cadence, segmentation, compliance, copy, and the lifecycle layers most brands skip.

What this Claude Skill does

• Plan campaign cadence that respects the SMS channel (3-8 sends/month)
• Segment for non-promotional, promo, VIP, and win-back paths
• Write SMS copy in 160 characters that actually converts
• Document compliance and consent for TCPA / CTIA

Built for

• DTC brands launching or scaling SMS
• Lifecycle marketers using Attentive, Postscript, or Klaviyo SMS
• Agencies setting up SMS as a channel for clients

What's inside

• SKILL.md — the full skill file with frontmatter, methodology, phases, examples, anti-patterns, and recovery
• Step-by-step phases Claude follows to produce a senior-level output every time
• Worked examples with realistic detail you can adapt to your situation
• Anti-patterns + recovery playbook so the work survives edge cases
• Delivery file tree so outputs land organized for you or your client

How a Claude Skill works

This is a Claude Skill — a single SKILL.md file Claude reads as instructions for a specific kind of work. Drop it in your Claude Project, your /mnt/skills/user/ folder, or wherever Claude can read it. Claude triggers the skill automatically when your prompt matches its description, then follows the methodology end to end.

Author

Built by Ukiyo Productions — a strategy-led branding and growth agency. Part of a 100+ skill marketplace built for founders, operators, consultants, and agencies.