Segment Strategy Builder Claude Skill — Klaviyo & Audience Template

Design the segment architecture your lifecycle program actually needs: engagement tiers, RFM, behavioral, predictive, and suppression. Stop sending everything to everyone.

What this Claude Skill does

• Architect engagement tiers (engaged, lapsing, churned) with thresholds
• Build RFM segments and predictive segments where data supports it
• Define behavioral segments by category, channel, and lifecycle stage
• Document the segment library so the team uses the right one each time

Built for

• Lifecycle marketers building or auditing Klaviyo segmentation
• DTC operators graduating beyond all-list sends
• Agencies setting up Klaviyo from scratch for new clients

What's inside

• SKILL.md — the full skill file with frontmatter, methodology, phases, examples, anti-patterns, and recovery
• Step-by-step phases Claude follows to produce a senior-level output every time
• Worked examples with realistic detail you can adapt to your situation
• Anti-patterns + recovery playbook so the work survives edge cases
• Delivery file tree so outputs land organized for you or your client

How a Claude Skill works

This is a Claude Skill — a single SKILL.md file Claude reads as instructions for a specific kind of work. Drop it in your Claude Project, your /mnt/skills/user/ folder, or wherever Claude can read it. Claude triggers the skill automatically when your prompt matches its description, then follows the methodology end to end.

Author

Built by Ukiyo Productions — a strategy-led branding and growth agency. Part of a 100+ skill marketplace built for founders, operators, consultants, and agencies.