Post-Purchase Email Sequence Claude Skill — Klaviyo Template

Build a post-purchase flow that lifts repeat rate: shipping comms, education, cross-sell, review request, and re-engagement. The retention play most brands underbuild.

What this Claude Skill does

• Sequence the post-purchase emails for the customer journey, not just SKUs
• Layer education and proof to deepen brand love after first order
• Insert review and UGC asks at the right moment
• Design cross-sell and replenishment nudges that don't feel desperate

Built for

• DTC brands with first-order conversion working, repeat rate flat
• Lifecycle marketers building retention infrastructure
• Agencies tasked with growing LTV without growing CAC

What's inside

• SKILL.md — the full skill file with frontmatter, methodology, phases, examples, anti-patterns, and recovery
• Step-by-step phases Claude follows to produce a senior-level output every time
• Worked examples with realistic detail you can adapt to your situation
• Anti-patterns + recovery playbook so the work survives edge cases
• Delivery file tree so outputs land organized for you or your client

How a Claude Skill works

This is a Claude Skill — a single SKILL.md file Claude reads as instructions for a specific kind of work. Drop it in your Claude Project, your /mnt/skills/user/ folder, or wherever Claude can read it. Claude triggers the skill automatically when your prompt matches its description, then follows the methodology end to end.

Author

Built by Ukiyo Productions — a strategy-led branding and growth agency. Part of a 100+ skill marketplace built for founders, operators, consultants, and agencies.