Google Ads for Lead Generation

 “Google Ads for Lead Generation” is all about targeting the right individuals at the exact moment they’re searching for solutions. Ideal for small businesses and large enterprises alike, this course teaches you how to set up campaigns that drive relevant traffic to your website, landing pages, or product listings. You’ll learn to research the keywords your audience is actually typing into Google, and then bid wisely to get your ads in front of them.

The lessons begin with building a solid foundation in keyword research. Rather than guessing what your prospects might search for, you’ll discover free and paid tools to pinpoint the terms that correlate with buying intent. Once you’ve identified these words and phrases, you’ll see how to group them strategically in your campaigns and craft ad copy that stands out in crowded search results.

Once your ads are live, you’ll learn to monitor performance through Google’s dashboard. The course covers how to interpret impressions, click-through rates, and cost per acquisition, so you know exactly how much you’re spending to bring in each lead. You’ll also delve into the art of split testing, trying different headlines, descriptions, and calls to action to see what yields the best outcomes.

Another important lesson is landing page alignment. Even the most compelling ad won’t produce results if people click through to a page that doesn’t meet their expectations. You’ll be guided on creating pages that clearly match the promise in your ad, with messaging and visuals that inspire visitors to sign up, call, or make a purchase.