Facebook & Instagram Ads Mastery for Beginners

Plenty of people try Facebook and Instagram ads but give up too soon because they don’t see immediate results. This course caters to those who need straightforward tactics and guidance to craft ad campaigns that speak directly to target audiences. You’ll learn how to figure out who should see your ads, how to present your products or services in a compelling way, and how to keep costs under control.

The first part lays the foundation by introducing you to the basics of selecting audiences, choosing ad placements, and defining budgets. This sets you up for success when you progress to more detailed lessons. As you move through the sessions, you’ll discover how to use each platform’s unique features to create ads that resonate. You’ll see real examples of how simple changes—such as adjusting your headline or switching up your call-to-action—can have a big impact on performance.

A major section of this course focuses on fine-tuning ads for conversions. Maybe you want sign-ups for a newsletter, direct sales, or just more exposure. Each objective requires its own approach, and the lessons teach you how to set up campaigns correctly from the start so you’re not wasting money on uninterested viewers. You’ll also learn about testing various ad types, including image-only promotions, short videos, carousels, and sponsored stories.