Ecommerce Conversion Audit Claude Skill — CRO Template

Run a conversion audit on a Shopify store: homepage, PDP, cart, checkout, mobile, payment options, trust signals — with prioritized fixes ranked by ICE.

What this Claude Skill does

• Audit every page in the funnel for friction and clarity
• Score findings on Impact × Confidence × Ease (ICE)
• Identify mobile-specific issues that desktop hides
• Output a 30-60-90 day fix roadmap with owners

Built for

• DTC ops leaders improving conversion on existing traffic
• CRO consultants and freelancers delivering audits
• Agencies adding CRO as a recurring service line

What's inside

• SKILL.md — the full skill file with frontmatter, methodology, phases, examples, anti-patterns, and recovery
• Step-by-step phases Claude follows to produce a senior-level output every time
• Worked examples with realistic detail you can adapt to your situation
• Anti-patterns + recovery playbook so the work survives edge cases
• Delivery file tree so outputs land organized for you or your client

How a Claude Skill works

This is a Claude Skill — a single SKILL.md file Claude reads as instructions for a specific kind of work. Drop it in your Claude Project, your /mnt/skills/user/ folder, or wherever Claude can read it. Claude triggers the skill automatically when your prompt matches its description, then follows the methodology end to end.

Author

Built by Ukiyo Productions — a strategy-led branding and growth agency. Part of a 100+ skill marketplace built for founders, operators, consultants, and agencies.