Claude Skill: Win-Back Campaign

Win-Back Campaign is a Claude Code skill that builds re-engagement email sequences to win back churned subscribers, lapsed customers, or inactive users — with personalized triggers, incentive strategies, and graceful exit paths.

What you'll get

• 1 installable Claude skill file (.md) for Claude Code
• Built-in prompts, clarifying questions, and frameworks tailored to this workflow
• Output structure designed for real business deliverables instead of generic AI responses
• Runs with Claude Code's built-in tools only - no extra MCP server required.

Key benefits

• Recover revenue from contacts who already know you — cheapest possible re-acquisition
• Segmented sequences for at-risk, lapsed, and fully-churned contacts
• Incentive strategy advice: when to offer discounts vs. content vs. a simple check-in
• Graceful exit path cleans your list and maintains sender reputation

Best for

• Re-engage email subscribers who have gone silent (no opens or clicks in 30+ days)
• Win back lapsed customers who stopped buying from an e-commerce store or service
• Recover churned users from a SaaS tool, membership, or subscription

How to use

1. Describe your product, what 'lapsed' means in your context, and how long contacts have been inactive
2. Claude builds a segmented win-back sequence with trigger timing and incentive logic
3. Each email is written with subject line, body, and CTA
4. Load into your email platform and set up the automation triggers

Setup & requirements

• Requires Claude Code, Node.js 18+, and an Anthropic API key.
• Place the included .md file inside .claude/skills/.
• Reference the skill in .claude/claude.md so it loads in Claude Code.
• No external MCP server is required for this skill.

Notes: Digital download. This is a Claude skill file for Claude Code, not a standalone SaaS app or hosted service.