Claude Skill: Brand Voice Guide

Brand Voice Guide is a Claude Code skill that creates a comprehensive brand voice guide with tone attributes, vocabulary lists, do's and don'ts, and platform-specific adaptations so every writer produces on-brand content.

What you'll get

• 1 installable Claude skill file (.md) for Claude Code
• Built-in prompts, clarifying questions, and frameworks tailored to this workflow
• Output structure designed for real business deliverables instead of generic AI responses
• Runs with Claude Code's built-in tools only - no extra MCP server required.

Key benefits

• Translate vague brand personality into actionable writing rules anyone can follow
• Vocabulary lists and banned words remove ambiguity for writers and AI tools
• Platform-specific tone adjustments (LinkedIn vs. Instagram vs. email vs. website)
• Quick-reference card format: scannable in under 2 minutes for daily use

Best for

• Document a brand's voice and tone for the first time
• Onboard new writers, freelancers, or team members who need to write in-brand
• Establish consistent messaging guidelines across platforms and content types

How to use

1. Describe your brand personality, who you speak to, and brands whose voice you admire
2. Share any existing copy you like and copy that feels off-brand
3. Claude builds the complete brand voice guide with tone attributes and examples
4. Distribute to team members, freelancers, and use as a system prompt for AI writing tools

Setup & requirements

• Requires Claude Code, Node.js 18+, and an Anthropic API key.
• Place the included .md file inside .claude/skills/.
• Reference the skill in .claude/claude.md so it loads in Claude Code.
• No external MCP server is required for this skill.

Notes: Digital download. This is a Claude skill file for Claude Code, not a standalone SaaS app or hosted service.