The brief
A rebrand only works if people can find it. Sherwood needed a website that introduces the new name with confidence and keeps regulars and new guests on the same page.
All case studies
(Case Study)
Sherwood: Rebrand Website, Shopify & SEO
Sherwood is Nevada City’s venue for live music and sports, the next chapter for the much-loved Friar Tuck’s.
We brought the new name to life online with a website built around what the venue is now: live music, big screens, craft cocktails and a deep wine cellar.
- Client
- Sherwood
- Industry
- Hospitality & live music
- Location
- Nevada City, California
- Website
- friartucks.com
(Connected ecosystem)
Sherwood
- Rebrand website
- Shopify
- Venue pages
- SEO
The live Sherwood website.
Hover to scroll(Scope)
Our work included
5
services
Deliverables05
- Rebrand website design and build
- Shopify theme for the new brand
- Venue, music and drinks pages
- Carrying search visibility over to the new brand
- Ongoing SEO
How we approached it
Our approach
We designed and built the Sherwood site on the same address the community already knew, organised around the reasons people visit: the music, the games, the cocktails and the cellar.
(The Result)
A new name with a website that feels as lively as the room.
Sherwood launched online on familiar ground, with a site built around the experience it offers today.