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E-commerce / Fashion & Apparel

E-commerce Website Design & SEO Optimization

Complete Brand Refresh with Content Strategy

What we did

Client expectations

The client aimed to refresh their e-commerce platform with a new design and UI to enhance the purchase flow. Alongside user experience improvements, they sought to integrate active and reactive email marketing automations and consistent content creation for their social channels.

Expected outcomes

  • A user-friendly design that simplifies the buying journey
  • Comprehensive automations for active and reactive email marketing
  • Expanded payment options to improve accessibility
  • High-quality content assets and social account management

How we did it

We refreshed the UI to improve navigation and purchasing ease. Simultaneously, we integrated email automations that address both active and lapsed customers. New payment methods were introduced for flexibility, while reactive flows helped recapture potential buyers.

Delivered results

  • Modernized e-commerce UI boosting conversion rate
  • Active and reactive email flows driving repeat purchases
  • New payment methods increasing checkout completion
  • Consistent social content growing brand awareness
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500% Traffic GrowthOrganic search increase
280% Revenue GrowthYear over year
45% Engagement RateSocial media
12x ROIOn marketing spend

Our website went from outdated to outstanding. The email automations they set up now run on autopilot and consistently bring customers back to purchase again.

Sarah Chen Founder, Fur Traders

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