The brief
A shop like this has hundreds of one-of-a-kind pieces. The store needed to make that range easy to browse and easy to find in search.
All case studies
(Case Study)
Crystal Empire Gems: Shopify Store, Product Content & SEO
Crystal Empire Gems is a family-owned crystal, mineral and handcrafted jewelry shop in Grass Valley, California.
We work on its Shopify store so customers can browse the collection online and find it in search, from tumbled stones to custom jewelry.
- Client
- Crystal Empire Gems
- Industry
- Crystals & jewelry
- Location
- Grass Valley, California
- Website
- crystalempiregems.com
(Connected ecosystem)
Crystal Empire Gems
- Shopify store
- Catalog
- Product copy
- SEO
The live Crystal Empire Gems website.
Hover to scroll(Scope)
Our work included
5
services
Deliverables05
- Shopify store build
- Collection and catalog structure
- Product and collection copy
- Page titles and meta descriptions
- Ongoing SEO
How we approached it
Our approach
We organised the catalog around how shoppers look for crystals and jewelry, and wrote clear, search-friendly titles and copy that keep the shop’s warm, local character.
(The Result)
A local crystal shop that is easy to find and browse online.
Crystal Empire Gems has an online store that reflects the depth of its collection.