The brief
Back to Earth asks young people to put the screen down and step outside. Its website had to make that invitation clear and show what the programs feel like.
All case studies
(Case Study)
Back to Earth: Shopify Website, Content & SEO
Back to Earth connects young people to nature and to themselves through outdoor programs.
We designed and built its new Shopify website, giving the programs, the stories and the field notes a home that reflects the mission.
- Client
- Back to Earth
- Industry
- Youth programs & nature
- Platform
- Shopify
- Website
- backtoearth.org
(Connected ecosystem)
Back to Earth
- Website
- Shopify
- Programs
- Blogs
- SEO
The live Back to Earth website.
Hover to scroll(Scope)
Our work included
5
services
Deliverables05
- Website design and development
- Shopify build
- Program and story pages
- News and Field Notes blogs
- SEO foundations and page structure
How we approached it
Our approach
We built the site around the programs and the voices of the young people who take part, with clear paths to learn more and a structure designed for search from day one.
(The Result)
A website that makes the case for getting outside.
Back to Earth now has a dedicated home for its programs, stories and field notes.