Academy of Oracle Arts: Shopify Website, Digital Marketing, Social Media, Paid Ads & SEO

The Academy offers a wide range of courses, teachers and areas of study. Our goal was to create a digital ecosystem that could hold the depth of its teachings while still feeling clear, welcoming and easy to navigate.

We developed a website structure that helps visitors understand the Academy, explore its different courses and teachers and find the programs that most closely align with their interests. Each course is supported by thoughtful messaging, intentional visual direction and a clear path toward enrollment.

Our role extends beyond the website. We provide hands-on marketing support across the Academy’s digital channels, helping the team plan, create and manage campaigns for its courses, events and ongoing brand presence.

We develop promotional strategies and content calendars that bring greater consistency to the Academy’s marketing while allowing each course and teacher to retain a distinct voice. Our work connects social content, landing pages, paid advertising, Pinterest and search visibility into a more unified customer journey.

We manage the Academy’s social media strategy and develop content designed to educate, inspire and introduce audiences to its teachers and programs.

This includes campaign concepts, educational carousels, promotional posts, Instagram Stories, course announcements and ongoing brand content. We translate complex teachings and detailed course information into accessible, visually engaging content without losing the depth or integrity of the original material.

We use Pinterest as a long-term discovery platform for the Academy’s teachings, courses and educational content.

Our work includes developing the Pinterest strategy, organizing content around relevant themes, creating and publishing optimized pins and connecting those pins to the Academy’s website, blog articles and course pages. This gives the Academy another pathway for reaching audiences who are actively searching for related teachings, practices and areas of study.

We plan and manage paid social campaigns that support course launches, enrollment periods and important Academy offerings.

Our advertising work includes campaign strategy, audience development, creative direction, ad copy, campaign setup, testing, optimization and retargeting. We align each campaign with its supporting landing page and organic content so the advertising feels like part of a complete marketing journey.

Our SEO work focuses on helping the Academy reach people searching for the subjects, traditions and practices explored through its programs.

We conduct keyword and topic research, optimize website content and create search-focused blog articles that answer meaningful questions and introduce new audiences to the Academy’s work. Each article is structured for organic discovery while remaining thoughtful, educational and aligned with the Academy’s voice.

We also optimize page titles, headings, meta descriptions, internal links and website copy to strengthen the overall search foundation of the new Shopify website.