What we did
Client expectations
The client aimed to refresh their e-commerce platform with a new design and UI to enhance the purchase flow. Alongside user experience improvements, they sought to integrate active and reactive email marketing automations, introduce new payment methods for broader accessibility, and develop reactive flows to drive repeat site visits. Additionally, they wanted consistent content creation for their social channels and account management to increase brand awareness and engagement.
Expected outcomes
- A user-friendly design that simplifies the buying journey
- Comprehensive automations for active and reactive email marketing
- Expanded payment options to improve accessibility
- Targeted reactive flows that encourage visitors to return and convert
- High-quality content assets and social account management to boost online presence
How we did it
We started by evaluating the existing website to identify opportunities for a more intuitive user flow and visually appealing design. After finalizing a clear direction, we refreshed the UI to improve navigation and purchasing ease. Simultaneously, we integrated email automations that address both active and lapsed customers, tailoring messaging at key touchpoints. New payment methods were introduced for flexibility, while reactive flows helped recapture potential buyers. To round out the brand’s online presence, we created compelling visuals and managed social platforms—fostering a consistent brand identity and encouraging audience engagement across multiple channels.
EMAIL AUTOMATIONS
Targeted Campaigns: Personalized messages that resonate with your audience for higher open rates.
Automated Workflows: Timely follow-ups and reminders that nurture leads without manual effort.
Performance Tracking: Detailed analytics to refine strategies and increase your campaign effectiveness.
WEBSITE DESIGN & CREATIONInsert
We build effective online ecosystems that boost credibility and drive growth. Our services include:
Content Updates: Fresh visuals and engaging copy keep your site current.
Functionality Upgrades: We ensure smooth, conversion-focused user interactions.
Analytics & Performance: We track visitor data to optimize your digital presence, converting clicks into customers.
CONTENT CREATION & MANAGEMENT
We craft engaging narratives that enhance your brand. Our services include:
Creative Development: Captivating articles and visuals for your audience.
Content Strategy: Plans to align messaging with business goals.
Performance Analysis: Metrics to refine content and maximize impact.
In-House Photoshoots & Videoshoots
We create high-quality visual content that showcases your brand. Our services include:
Professional Photography: Stunning images that capture your products and services.
Video Production: Engaging videos to tell your brand story effectively.
Post-Production Editing: Enhancements that ensure polished final results.
SEO OPTIMIZATION
We enhance your online visibility to drive organic traffic and improve search rankings. Our services include:
Keyword Research: Identifying the best keywords to target your audience.
On-Page SEO: Optimizing website elements for better search performance.
Performance Tracking: Analyzing metrics to refine strategies and boost results.
