Pricing AI-Generated Design Services: Midjourney Packages Marketplaces

Design has changed forever.
Clients no longer wait weeks for visuals.
With tools like Midjourney, you can deliver polished designs in hours.

But one question keeps coming up for consultants and creators:
How should you price AI-generated design services in 2025?

Set prices too low, and you undermine your work.
Set them too high, and clients hesitate.
Let’s explore how to build packages and sell through marketplaces with confidence.

The Problem: No Clear Pricing Standard

Traditional design had clear benchmarks.
Logos cost thousands, brand packs cost more, and timelines were predictable.

AI has disrupted that model.
Clients expect speed and lower costs—but they still want quality.
This leaves consultants struggling to explain their pricing.

Without structure, you risk endless negotiations and inconsistent income.

Step 1: Understand Midjourney Costs

Before setting prices, know your own expenses.

Midjourney subscriptions in 2025:

• Basic: $10/month (200 generations).
  
  

• Standard: $30/month (15 hours fast generation + unlimited relaxed).
  
  

• Pro: $60/month (30 hours fast generation + unlimited relaxed).
  
  

Your cost per design is tiny.
That means pricing comes down to value delivered, not hours spent or subscription fees.

Step 2: Build Packages, Not Single Images

Selling one-off images won’t scale.
Clients want complete solutions.

Examples of packages:

• Logo Pack: 10 logo variations + 2 revisions → $300–$500.
  
  

• Brand Starter Kit: logo set, social media templates, and color palette → $750–$1,500.
  
  

• Campaign Pack: 20 ad visuals + text overlays → $1,000–$2,000.
  
  

When you sell packages, you move the focus from cost per image to business value.

Step 3: Price for Outcomes

Clients don’t care how many prompts you typed.
They care about results.

A single Midjourney image that helps a client close a $20,000 deal is worth far more than the minutes you spent creating it.

Instead of saying, “I’ll give you 5 images for $50,”
say, “This campaign pack will give you everything you need to launch your product visually in under a week.”

That shift justifies higher prices.

Step 4: Use Marketplaces Strategically

Marketplaces are a good way to find clients and test pricing.

Popular options:

• Fiverr and Upwork for global reach.
  
  

• Creative Market for selling templates.
  
  

• Gumroad or Etsy for digital packs.
  
  

But don’t rely only on marketplaces.
Use them to attract first-time clients, then move them to direct retainers or ongoing contracts.

Micro Case Study: Scaling With Packages

A freelancer in 2024 sold Midjourney logos for $50 each.
They were drowning in small orders and couldn’t grow.

They switched to selling $750 brand kits with logos, social media templates, and a basic style guide.
They sold fewer projects but made five times more revenue.

Within six months, they moved from $2,000/month to over $10,000/month.

Step 5: Offer Retainers for Content

Brands need new visuals constantly.
That’s where retainers come in.

Example retainer:

• $1,000/month for 30 social media graphics.
  
  

• $3,500/month for full campaign support (ads, landing page visuals, email headers).
  
  

Retainers smooth out your income and turn short-term buyers into long-term partners.

Why This Matters in 2025

The demand for AI-generated visuals is exploding.
But so is the competition.
The consultants who win won’t be the cheapest.
They’ll be the ones who package services, price for outcomes, and deliver consistency.

Your approach to pricing AI-generated design services will decide whether you stay stuck in small orders or grow into a real consulting practice.

The Next Step

Want to package and sell your designs confidently?
Get the Midjourney Brand Visuals System: Consistently Creating Client-Ready Images That Sell ebook and follow a proven approach to pricing and selling AI design services.

With the right system, you won’t just create images—you’ll build a business that clients keep coming back to.